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Privacy Policy

Last updated: November 2025

This Privacy Policy explains how The Billion Effect LTD ("we", "us", or "our") collects, uses, and protects information you provide when you use our website at thebillioneffect.com. We are committed to protecting your privacy and handling your data responsibly.

Who We Are

The Billion Effect LTD is an enterprise marketing and strategy consultancy registered in Nigeria. Our registered address and primary point of contact for data matters is: hello@thebillioneffect.com

What Information We Collect

We collect information you provide directly to us, including:

Contact form submissions: When you use our contact form, we collect your name, company name, email address, and any message or information you choose to share with us. This is used solely to respond to your enquiry.

Email newsletter subscriptions: If you subscribe to our insights newsletter, we collect your email address. This is managed through SendFox, our email marketing platform. You can unsubscribe at any time using the link in any email we send.

PDF downloads: When you download a resource from our website, we may collect your email address to fulfil the download and, with your consent, to send you relevant content. You may opt out at any time.

How We Use Your Information

We use the information we collect to respond to your enquiries, send you content you have subscribed to, improve our website and services, and fulfil any resource downloads you have requested. We do not sell, rent, or trade your personal information to any third party.

Email Marketing

Our email marketing is managed through SendFox. By subscribing to our newsletter, you agree to receive periodic emails from us containing marketing insights, articles, and updates about our services. Every email includes an unsubscribe link. You can also opt out at any time by emailing hello@thebillioneffect.com. SendFox's own privacy policy governs how they process data on our behalf.

Cookies

Our website uses minimal cookies. We do not use advertising cookies or tracking pixels. If you have enabled analytics tools in the future, those may set first-party cookies to help us understand how visitors use our site. These cookies do not identify you personally.

Third-Party Services

Our website is hosted on Netlify, which may collect standard server logs (such as IP addresses and browser types) as part of normal web hosting operations. We use Google Fonts to serve typography, which may log font requests. We use SendFox for email marketing. Each of these services operates under their own privacy policies.

Data Retention

We retain contact form enquiries for as long as necessary to respond to and manage the enquiry, typically no longer than two years unless an ongoing business relationship results. Email subscribers remain on our list until they unsubscribe. You may request deletion of your data at any time.

Your Rights

You have the right to request access to the personal information we hold about you, request that we correct or delete your personal information, withdraw consent for email marketing at any time, and raise a complaint regarding how we handle your data. To exercise any of these rights, contact us at hello@thebillioneffect.com.

Data Security

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, or misuse. Our website is served over HTTPS. However, no transmission over the internet is entirely secure, and we cannot guarantee absolute security.

Children's Privacy

Our website and services are directed at business professionals and are not intended for individuals under the age of 18. We do not knowingly collect personal information from minors.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "last updated" date at the top of this page. We encourage you to review this page periodically. Continued use of our website after any changes constitutes acceptance of the updated policy.

Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us at hello@thebillioneffect.com.